Pointman Capital is an investment firm that helps companies reach their growth potential in an ethical way. Their respect the relationships and employees that helped build the company sets them apart from traditional private equity firms. They needed a website that expressed their values and highlighted their work.
Pointman Capital was founded and led by an ex-navy SEAL and former CEO of a diversified holding company specializing in consumer goods manufacturing. I focused the imagery around advanced manufacturing, their main investment target.
The founder's track record of leadership, and vision for the future were central to the messaging.
The investment criteria were critical information, but their story of growth and partnership within an ethical framework was the crux of the story we told through headlines, imagery, and text.
