Enferno
Enferno is a brand-new clothing company made by and for bodybuilders. They came to me with ten days to launch before the 35th Annual Arnold Classic bodybuilding contest- getting to market was a tall order but we made it happen!
Toolkit
Enferno is a brand-new clothing company made by and for bodybuilders. They came to me with ten days to launch before the 35th Annual Arnold Classic bodybuilding contest- getting to market was a tall order but we made it happen!
Enferno's founders are veterans of the bodybuilding world. Athletes who today spend less time competing and more time mentoring and training the next generation. Possessors of the ultimate dad bod. They knew their market and wanted their site to speak to this unique and growing demographic. We highlighted this with the father daughter team below.
The bodybuilding market is saturated with ultra-masculine brands, while the number of women competing has been steadily rising. Enferno sought to give equal voice to these athletes, which we honored in the choices of imagery.
A smooth checkout experience was of the upmost importance, we added a bit of custom code to Shopify's excellent process, creating dropdowns for product specs and allowing us to populate them with meta fields.
